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Our team

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Åsa By

MSc
Chairman of the board,
Partner, Senior Advisor
Market Access & Launch

Åsa has accumulated 20 years of experience across multiple functional roles in the pharmaceutical industry and consultancy. She brings a holistic view on life science, including strategy, commercial and access opportunities, and generation of data to support successful launch and reimbursement processes.

In 2021 Åsa cofounded Macanda to build a more senior consultancy focusing on complex products. In her previous role she headed up the Nordic HEMAR team at Janssen, which was responsible for pipeline and established brands as well as health economics and market access of focus products, mostly in the specialist segment. She was also a member of Janssen’s European Early HTA Advice Committee. In addition, Åsa has experience as Commercial Director for oncology and specialist products, Launch Lead, Health Economics Team Lead and Manager for CNS and vaccines from close to 5 years at each of Pfizer and GSK.

Her background also includes being the CEO for international health-economics consultancy Quantify Research, developing and leading their growth journey while in parallel providing strategic market access advice, leading multiple reimbursement submissions in the Nordics and supporting real-world evidence projects.

Åsa holds a Master’s degree in International Economics from Stockholm School of Economics.

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Emma Medin

MD, MSc
CEO, Partner, Senior Advisor
Market Access & HTA
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Åsa By

MSc
Chairman of the board,
Partner, Senior Advisor
Market Access & Launch
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Emma Söreskog

MSc, PhDc
Partner, Senior Advisor Health Economics & Analytics
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Josefine Röhss

MSc
Senior Consultant Health Economics & Statistics
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Marcus Hultberg

MSc
Partner, Senior Advisor Strategy & HTA
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Jonas Lindblom

PhD, MSc
Partner, Senior Advisor Clinical Value & HTA
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Chantelle Murley

PhD, MSc
Analyst,
Market Access & HTA
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Emin Ekström

MSc
Senior Analyst, Health economics

Maria Johansson

MSc
Director,
Clinical Value & HTA

August Wadell Leimdörfer

MSc
Analyst,
Health Economics
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Klas Kellerborg

PhD, MSc
Consultant,
Health Economics & RWE
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Angelina Schwarz

PhD, MSc
Intern
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Tobias Lindström Battle

MSc
Analyst,
Market Access & HTA
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Anna Oksanen

MSc
Senior Analyst
Statistics & Health Economics
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Johannes Lissdaniels

MSc
Consultant
Health Economics & Statistics
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